History and Mission
RTBH.ai was founded in 2021 by MRC Omnichannel, a consulting and digital innovation company based in Lugano, Switzerland. Our mission is to close the gap between theoretical frameworks and real-world brand marketing by making fundamental indicators continuously measurable with precision, objectivity, and consistency. We have assembled a multidisciplinary team of experts in artificial intelligence, cognitive science, data science, social analysis, and marketing. Our proprietary AI engine is the latest evolution of a project refined over more than 20 years of research and development in leading universities around the world.
Thomas Turano
CEO
Dr. Turano graduated in Economics in Milan at the Università Cattolica del Sacro Cuore in 2005.
He worked as a tax consultant in Italy, developing extensive expertise in the Italian tax law field; after moving to Switzerland he attended the “Master in Taxation and Law” at SUPSI University.
Massimiliano Rega
Co-Founder & Partner
Massimiliano engages in consultancy and entrepreneurship across Europe, the Middle East, and the Far East. He focuses on network strategy and omnichannel development. He established MRC Omnichannel, SDEN, RTBH.ai, and Immoveo and previously held key roles as CXO at SKY and as COO at Technogym. He earned his PhD in Management Engineering at the University of Rome Tor Vergata, where he currently serves as an adjunct professor.
Agostino La Bella
Co-Founder & Partner
Agostino La Bella graduated with honors in Nuclear Engineering from the University of Rome “La Sapienza” and specialized in Systems Engineering. He is a full professor of Management Engineering, CEO of LaBella&Partners, and has held numerous academic and professional leadership roles. With over 150 scientific publications, he currently teaches at San Raffaele University and the University of Rome “Tor Vergata.”
Matteo Bertini
Digital marketing and Communication Manager
Matteo is a senior executive and consultant with over 20 years of experience in marketing and omnichannel sales, specialising in brand and retail strategy, digital marketing, customer analysis, business planning, and CRM. He holds a degree in Business Administration and has acquired extensive expertise in both large enterprises and SMEs across various sectors, including food, textiles, baby care, fitness, real estate, gaming, publishing, communication services, and electronics. Passionate about retail, computers, and cars, he is eclectic and consistently focused on achieving project objectives.
Francesca Bellisario
HR & Administration Manager
Francesca is a seasoned professional in the field of human resources and business administration, with a strategic and operational approach to personnel management and organizational processes. She currently serves as the HR & Administration Manager, where she oversees recruitment, management, and development of human resources, ensuring compliance with company policies and regulations. Additionally, she provides valuable support to the CFO, collaborating closely to achieve organizational objectives.
Vlad Golub
IT
Vlad Golub holds a degree in Economics and Management. Prior to joining MRC Omnichannel, he was a pioneer in the blockchain and cryptocurrency industry in Italy. In 2017, he founded CryptoRivista, an online magazine focused on digital currencies and blockchain technology, which quickly became one of the leading publications in Italy in terms of recognition and traffic.
