RTBH.ai took part as an Ambassador in the "Made in Italy Journey", a four-stage initiative held in Abu Dhabi, Dubai and Sharjah from 14 to 17 April 2025. Organised by Italiacamp in collaboration with the Italian Embassy in the UAE,...
RTBH.ai Articles
Strong brands: benefits and characteristics
The brand does not always receive the proper consideration and attention among the fundamental assets of a company. Many studies show that especially during less prosperous economic cycles, brand building, strengthening, and health-keeping projects often take a back...
Traditional market research: specific limitations
Depending on the informational objectives, available budget, and expected timelines, traditional market research can be conducted using a variety of different techniques. Typically, the best and most comprehensive results are achieved using a two-phase approach, based...
Market Research: Tradition and Disruption
Market researches always were a crucial tool for achieving optimal business performance. This is not going to change: understanding and studying the market in terms of competitors and customer behaviors, desires, preferences, and attitudes are essential conditions for...
How to build a brand: the full process
When talking about a brand, it's instinctive to immediately think of a name, a logo, a color, and a slogan. However, it's important to take a step back and consider the concept of a brand from a broader perspective. In doing so, we realize that the logo is just the...
The importance of branding: a spotlight
The current historical moment we are going through is particularly complex and challenging: geopolitical and economic crises, the disruption of existing business models by new approaches and technologies, the fragmentation and increasingly rapid evolution of consumer...
