KPIs
Actionable and meaningful KPIs at your fingertips.
Brand Health Index
The Ultimate performance metric: a powerful, sharp and comprehensive indicator that shows where you stand and signals exactly when to move..
Brand Power
Measure the pull of your brand: how much attention it grabs and how much space it occupies in people’s conversations.
The stronger the presence, the greater the influence.
Share of Voice
How much is your brand mentioned, compared to your competitors?
A precise, scientific measure of the brand’s share of attention among potential customers.
Distinctiveness
A key indicator of brand strength and presence: how many discussion topics is it mentioned in? How relevant and diverse are they from each other?
Centrality
Is it leading the narrative or just mentioned in passing?
Discussion Topics
Discover which topics your brand is tied to.
Expand the conversation and connect with new, strategic themes.
Topics
Analysis of conversation topics linked to each relevant brand on the market, with a visual mapping of the connections between them. An essential tool for identifying opportunities to strengthen or refine brand positioning.
Sentiment
Measure how much people love your brand.
Detect shifts in sentiment and uncover risks and opportunities.
Brand Love
Net Lovers
Brand Positioning
Assess how clearly your brand is positioned in the market.
Track emerging competitors, uncover new opportunities, and see if your brand’s perceived values align with your vision.
Brand Differentiation
Brand Attributes
True brand positioning lies in public perception: measure your brand on the key attributes that matter in your market, and benchmark it directly against your competitors.
Brand Image
Conversion Funnel
Track your performance across the funnel.
Spot what to fix or boost, and turn it into more sales.
Brand Awareness
Brand Consideration
Brand Preference
Marketing activities' impact
Track the impact of your marketing initiatives: connect campaigns to brand KPI performance and see what really works.