KPIs

Actionable and meaningful KPIs at your fingertips.

Brand Health Index

The Ultimate performance metric: a powerful, sharp and comprehensive indicator that shows where you stand and signals exactly when to move..

Brand Power

Measure the pull of your brand: how much attention it grabs and how much space it occupies in people’s conversations.
The stronger the presence, the greater the influence.

Share of Voice

How much is your brand mentioned, compared to your competitors?
A precise, scientific measure of the brand’s share of attention among potential customers.

Distinctiveness

A key indicator of brand strength and presence: how many discussion topics is it mentioned in? How relevant and diverse are they from each other?

Centrality

How prominent is the role of your brand in each conversation?
Is it leading the narrative or just mentioned in passing?

Discussion Topics

Discover which topics your brand is tied to.
Expand the conversation and connect with new, strategic themes.

Topics

Analysis of conversation topics linked to each relevant brand on the market, with a visual mapping of the connections between them. An essential tool for identifying opportunities to strengthen or refine brand positioning.

Sentiment

Measure how much people love your brand.
Detect shifts in sentiment and uncover risks and opportunities.

Brand Love

Not just sentiment: a powerful index measuring how deeply your brand is loved, and how widely that love spreads across the market.

Net Lovers

Lovers vs Critics: can your brand ambassadors effectively overcome the negative voices of detractors?

Brand Positioning

Assess how clearly your brand is positioned in the market.
Track emerging competitors, uncover new opportunities, and see if your brand’s perceived values align with your vision.

Brand Differentiation

Differentiated brands build loyalty, justify their pricing, and add long-term value. Measure your differentiation level with a scientific and comprehensive analysis.

Brand Attributes

True brand positioning lies in public perception: measure your brand on the key attributes that matter in your market, and benchmark it directly against your competitors.

Brand Image

Premium perception helps a brand stand out and justify higher prices. This composite indicator reveals how premium your brand is perceived to be.

Conversion Funnel

Track your performance across the funnel.
Spot what to fix or boost, and turn it into more sales.

Brand Awareness

The starting point of the conversion funnel: a precise measure of how much of your target audience is aware of your brand.

Brand Consideration

Step two in the conversion funnel: measure how many target customers include your brand in their consideration set.

Brand Preference

Key funnel indicator: how many in your target audience consider your brand as their first choice?

Marketing activities' impact

Track the impact of your marketing initiatives: connect campaigns to brand KPI performance and see what really works.

Visibility

Measure the volume of conversations triggered by each marketing activity and assess the impact on overall brand sentiment and share of voice.

Engagement

Measure the total interactions driven by your marketing activities, and evaluate their sentiment and contribution to overall brand engagement.

Virality

How widely does each marketing activity spread across the web?

Influencer contribution

Track both organic and paid content published by authors and websites across the web.

Brand KPI impact

Accurately measure how each marketing campaign contributes to key brand KPIs: power, image, and awareness.