MASSIMILIANO REGA, PHD

ABOUT

Massimiliano Rega is an entrepreneur and consultant with over 20 years of experience in reshaping companies by integrating resources, operations, and sales into cohesive digital and omnichannel ecosystems. He has a strong ability to orchestrate talent, partners, and expertise. He has led groundbreaking initiatives that resulted in outstanding customer experience by creating synergy across digital, ecommerce, telesales, and retail channels to drive sustainable growth and innovation.

He has held key positions at globally renowned companies. As Senior Executive of Customer Experience, Service & Delivery at SKY, he reported directly to the CEO and developed one of the most integrated global sales and delivery networks, improving operational performance and customer satisfaction. As Chief Operating Officer (COO) at Technogym, he ignited the company’s global expansion by unlocking key markets and streamlining omnichannel sales operations, and led a successful IPO. At PG Italy, he built the country’s largest network of digital professionals, emphasizing collaboration across partner and distribution networks. The network included 1,500 technicians, 180 retail locations, and 110 warehouses.

Since 2018, he has been leading MRC OmniChannel, combining consulting with entrepreneurial initiatives spanning Europe, the Middle East, and Asia. He has worked with global brands and launched successful startups like Immoveo, an eco-focused real estate project, and SDEN, a leader in fiber optics, achieving a highly impactful exit. His PhD research on omnichannel strategy resulted in the development of RTBH.ai, the first neuroscience-driven AI Decision Support System (DSS) for real-time brand health assessment.

Massimiliano earned his Mechanical Engineering degree at the University of Rome Tor Vergata and co-founded Alitur, the alumni association for Roman engineering graduates. Since 2017, he has been Adjunct Professor in Business Economics and Organization. In 2021, he channelled his passion for modern art by co-founding the Artplain Gallery in Lugano. He is a proud Roman from the outskirts, enthusiastic about sailing, skiing, and motorsports. Deeply committed to giving back, he is an engaged member of Elis, a non-profit organization dedicated to innovation and educational initiatives.