RTBH.ai took part as an Ambassador in the “Made in Italy Journey“, a four-stage initiative held in Abu Dhabi, Dubai and Sharjah from 14 to 17 April 2025.

Organised by Italiacamp in collaboration with the Italian Embassy in the UAE, the Consulate General of Italy in Dubai and the Italian Cultural Institute in Abu Dhabi, the program aimed to celebrate Italian excellence, style and culture, foster connections, and explore emerging technologies and their current and future applications, with a particular focus on AI.

Professor Agostino La Bella, co-founder of RTBH.ai and professor at the University of Rome “Tor Vergata”, delivered the opening speech at the “Future Innovators” event, which took place on 16 April at the Sharjah Research Technology and Innovation Park.

The gathering was designed to build a bridge between cultures and a shared vision of the future, bringing together Italian innovation and the UAE’s forward-looking perspective.

Professor La Bella’s keynote, titled From Hype to Impact, outlined strategic pathways for the next wave of artificial intelligence and its potential applications across industry and the creative sector.