logo

Extended Brand Analysis

through a cognitive science-trained unique Al engine

Extended Brand Analysis

through a cognitive science-trained unique Al engine

The Answers Are Right In Front Of Our Eyes

Every day, every minute, billions of people talk online, express thoughts, feelings, emotions, and desires.

They share evaluations and experiences.
They evaluate, describe, and redefine your brand.

The Power To Collect And Understand

RTBH’s unmatched cognitive science-expert Al has been developed over more than 20 years in collaboration with the best technical universities in the world.

It collects, interprets and rethinks consumers’ spontaneously expressed feelings and opinions all over the net.

Timely And Actionable Insights

RTBH.ai grants you access to the fundamental metrics of brand marketing.

Finally, they are comprehensive, rigorous, and timely.

The Answers Are Right In Front Of Our Eyes

Every day, every minute, billions of people talk online, express thoughts, feelings, emotions, desires.

They share evaluations and experiences.
They evaluate, describe, and redefine your brand.

The Power To Collect And Understand

RTBH’s unmatched cognitive science-expert Al has been developed over more than 20 years in collaboration with the best technical universities in the world.

It collects, interprets and rethinks consumers’ spontaneously expressed feelings and opinions all over the net.

Timely And Actionable Insights

RTBH.ai grants you access to the fundamental metrics of brand marketing.

Finally, they are comprehensive, rigorous, and timely.

KPIs At Your Fingertips

Scientific, objective, rigorous, continuous

Brand Health
  • The ultimate Brand Health comprehensive indicator
  • How healthy is your brand?
  • How does it compare to competitors?
  • How to make it stronger?
Brand Power
  • How often do people talk about your brand?
  • How important is it in their conversations?
Brand Love
  • How much do people currently love your brand?
  • Are there any threats and opportunities?
Brand Positioning
  • Is your market positioning clear and effective?
  • Are there any opportunities to pick up?
Brand Differentiation
  • How much does your brand differentiate itself from competitors?
  • Are there competitors stepping into your space?
Brand Attributes
  • What are the values that people associate with your brand?
  • Are those consistent with your vision and perception?
Funnel
  • How is your brand performing across the stages of the conversion funnel?
  • Which steps could you improve to drive more sales?
Topics
  • Which discussion topics is your brand mainly linked to?
  • How could you link your brand to new discussion topics?

The Power Of Data

 

RTBH.ai leverages data science, machine learning and a cognitive science-trained unique Al engine to build actionable insights out of complexity

Billion

people surf the web each day

Terabytes

of data uploaded each day on the internet

Cognitive science-trained AI

We combine artificial intelligence with cognitive science, deep text mining, data science and machine learning.

Real Time

We work in real time. Data are collected on a hourly basis, results shared every month and available through online dashboard.

Unbiased Reality

We grant objective measurement, for superior coverage of unbiased reality.

Proprietary Algorithms

Our proprietary algorithms have unique computational capabilities so that we can supply unique, meaningful and actionable indicators.

Strong brands: benefits and characteristics

by | Jun 13, 2023 | Marketing | 0 Comments

The brand does not always receive the proper consideration and attention among the fundamental assets of a company. Many studies show that especially during less...

Traditional market research: specific limitations

by | May 24, 2023 | Marketing | 0 Comments

Depending on the informational objectives, available budget, and expected timelines, traditional market research can be conducted using a variety of different...

Market Research: Tradition and Disruption

by | May 24, 2023 | Marketing | 0 Comments

Market researches always were a crucial tool for achieving optimal business performance. This is not going to change: understanding and studying the market in terms of...

How to build a brand: the full process

by | May 24, 2023 | Marketing | 0 Comments

When talking about a brand, it's instinctive to immediately think of a name, a logo, a color, and a slogan. However, it's important to take a step back and consider the...

The importance of branding: a spotlight

by | May 24, 2023 | Marketing | 0 Comments

The current historical moment we are going through is particularly complex and challenging: geopolitical and economic crises, the disruption of existing business models...